NAIA Developments Announces Partnership with Accor to bring Swissôtel Brand to NAIA Bay-Ras El Hekma

NAIA Developments is excited to announce its partnership with Accor, a world-leading hospitality Group. This collaboration marks the signing of two Swissôtel properties at NAIA Bay in Ras El Hekma. The signing ceremony, which was held at one of Accor ‘s hotels in Dubai, was an impressive gathering of industry leaders.

Under this partnership, Accor will operate both the Swissôtel and Swissôtel Residences in NAIA Bay, Ras El Hekma. These properties will boast a prime seafront location, offering 250 hotel rooms and 100 branded residences.

Embodying vitality and inspiring purposeful living, each room and residence will offer refined comfort, functional layouts, and panoramic sea views of NAIA Bay. Guests will also have access to extensive wellness-focused amenities.

This partnership marks a significant milestone for this monumental project. By bringing such a recognized global brand to a domestically popular destination, NAIA Developments embarks on an exhilarating journey to showcase it to a global audience.

Swissôtel Residences NAIA Bay – Ras El Hekma, joins other Swissôtel branded residence projects in Egypt, Türkiye, Qatar, Georgia and Vietnam. Nestled in an ideal location, with immediate proximity to the Ras El Hekma Giga project, residential owners at Swissôtel Residences NAIA bay-Ras Al Hekma will enjoy exclusive benefits from the Accor Ownership Benefits program, which extends VIP benefits and privileges across the globe, including elevated status in the group’s lifestyle loyalty program, ALL – Accor Live Limitless.

Duncan O’Rourke, Chief Executive Officer for Accor’s Premium, Midscale & Economy Division in the Middle East, Africa & Asia Pacific said: “We are proud to partner with NAIA Developments to develop this beautiful stretch of coastline and ring in a new era for Egypt’s coastal tourism industry. With our Swissôtel openings, we will offer global-standard services and facilities for leisure travellers, business travellers, and residents alike, with the development also being an enticing investment opportunity.”

Swissôtel Hotel and Swissôtel Residences NAIA Bay- Ras El Hekma will offer the best of international dining, with two restaurants – an all-day dining and specialty offering – alongside a beach and pool bar and lounge, allowing guests to savour the beautiful coastline.

Furthermore, the properties will boast a Purovel Spa, fitness centre, beach club and world-class MICE facilities – including a 1,000 square metre ballroom and four meeting rooms.

Hisham El Danasoury, Chief Executive Officer NAIA Developments, shared: “We are delighted to partner with Accor, one of the world’s leading hospitality groups, for this monumental project – bringing such a recognised global brand to a domestically popular, yet still globally unknown part of the world. Ras El Hekma’s white sand beaches and unspoilt Mediterranean seas are a true hidden gem, with this partnership marking the beginning of an exhilarating journey to showcase it to a global audience.”

Ras El Hekma heralds a new era for Egypt’s coastal tourism industry, propelling the domestically popular destination onto the international stage. Egypt’s North Coast, with its white sandy beaches and blue waters, has long been a favourite among Egyptians and Gulf Cooperation Council nationals, with a growing interest in the market for residential developments. Ras El Hekma was recently granted a major international investment of USD 35 Billion by UAE-based Abu Dhabi Sovereign Wealth Fund (ADQ). The mixed-use development will transform the 130 million square metre coastline into a year-round city with residential, hospitality, and educational developments – making it a prime location for residential investment.

Swissôtel Hotel and Swissôtel Residences NAIA Bay-Ras El Hekma are the latest signings in Accor’s expansion across Egypt, with a portfolio which currently spans 24 hotels with over 5,000 keys across its premium, midscale and economy portfolio as well as 40 hotels with over 12,000 keys in its luxury and lifestyle portfolio. In addition to the Swissôtel properties signed in Ras El Hekma, Accor is set to add five more properties under its premium, midscale and economy brands to Egypt by 2027, encompassing more than 1,000 keys across 16 properties. The group will also add over 4,600 keys to its luxury and lifestyle portfolio.